In the print dialog pick “Save as PDF” to keep it on your phone. A5 makes a pocket booklet; A4 suits a desk printer.
Voykit pocket guide · Italy
Martina Franca
Martìna Franca
Spend a half‑day in the historic centre, then drive to nearby Itria Valley towns; one night is enough.
Martina Franca is the main town of the Itria Valley in Apulia. Its baroque centre fits a short walk, while the surrounding villages are best reached by car. One night covers the sights and allows a day‑trip to Alberobello or Locorotondo.
- Country
- Italy
- Local name
- Martìna Franca
- Best months
- Apr–Jun, Sep–Oct
- Avoid
- Jul–Aug (heat, occasional rain)
- Stay
- 1 night
Checked 2026-09. Prices, hours and rules change; anything marked (check) is not confirmed.
Essentials
- Currency
- EUR
- Money
- Currency is the euro (EUR, €). Cards and contactless are widely accepted in cities; small cafés, markets and rural places may prefer cash.
- Daily spend
- Budget €45–70 excl. bed · Mid €70–120 excl. bed · High €120+ excl. bed (estimate; check)
- SIM and data
- TIM, Vodafone, WindTre and Iliad sell prepaid SIMs in shops and at airports; a passport and an Italian tax code (codice fiscale, issued in-store) are needed.
- Emergency
- Police 112 · Fire 115 · Ambulance 118
- Plugs
- Types C, F, L · 230 V · 50 Hz · Italian type L plugs have three pins in a row; most sockets also take two-pin Europlugs (C), and bivalent sockets take Schuko (F).
- Tipping
- Bar: Leave €0.10–0.20 of change on the counter if you like.; Restaurant: Coperto or service may already be on the bill; leave €1–2 a person or round up for good service.; Taxi: Round up to the next euro.; Hotel porter or housekeeping: €1–2 per bag or per night.; Tour guide: €5–10 per person for a half day.
- Water
- Tap water is safe unless signed otherwise; Rome's nasoni fountains run all day. Restaurants serve bottled water (naturale or frizzante) unless you ask for tap (acqua del rubinetto).
- Toilets
- Few public toilets; use bars (buy a coffee), museums and stations, where some charge €1.
What things cost
| Item | Price |
|---|---|
| Coffee in a café | €1–2 |
| Pizza slice | €3–5 |
| Bottle of local wine | €5–10 |
| Taxi (first 5 km (3.1 mi))Taxi (first 3.1 mi (5 km)) | €12–15 |
Desk estimates, checked 2026-09; check locally.
Get in
By air
- BDS · Brindisi Airport
- ≈1 h by car via expressway
- BRI · Bari Karol Wojtyła Airport
- ≈1 h 30 min, 90 km (56 mi) north≈1 h 30 min, 56 mi (90 km) north
Typical fares
- Brindisi → Martina Franca, car
- ≈ €30 fuel + €20 rental (check)
- Bari → Martina Franca, car
- ≈ €35 fuel + €20 rental (check)
Show 7 more sections and the pocket cardHideGet around, See and do, Sleep, Phrase card, Etiquette, safety and scams, One and two days, Sources, Pocket card
Get around
Town is compact; walk or rent a car for day trips. Public buses are infrequent.
See and do
Known for
- Baroque Basilica di San Martino
- Palazzo Ducale
- Chiesa del Carmine
- Porta di Santo Stefano
Day trips
| Where | How | Time |
|---|---|---|
| Alberobello | Car, ~20 min via SS172 | ≈30 min |
| Locorotondo | Car, ~10 min | ≈20 min |
| Cisternino | Car, ~15 min | ≈25 min |
| Taranto | Car, ~30 min via SS7 | ≈45 min |
Sleep
- Historic centre
- Walking distance to main sights; many B&Bs and small hotels.
Phrase card
| English | Say or show |
|---|---|
| Excuse me / Sorry | Scusiskoo-zee |
| Thank you | Graziegraht-see-eh |
| How much is it? | Quanto costa?kwan-toh koh-sta |
| Where is the bathroom? | Dove è il bagno?doh-veh eh eel bah-nyoh |
Etiquette, safety and scams
Etiquette
- Greeting: Say buongiorno (until mid-afternoon) or buonasera on entering shops and bars; avoid: Walking in and pointing without a greeting
- Cheek kisses: Two kisses, right cheek first, among friends; follow their lead; avoid: Kissing strangers or in business settings
- Dress: Smart-casual in cities; covered shoulders and knees in churches; avoid: Beachwear, bare chests and flip-flops away from the beach
- Queues: At delis and pharmacies take a number (numerino); avoid: Assuming the crowd at a bar counter is chaos — pay at the till first where asked
- Restaurants: Wait to be seated and ask for the bill; avoid: Splitting a bill item by item with a large group
- Conversation: Food, football and family are safe openers; avoid: Mafia jokes and north–south stereotypes
- Dinner at a home: Bring pastries, wine or flowers (not chrysanthemums, which are for funerals); avoid: Refusing seconds too firmly
Scams and watch-outs
- Train service is limited and often delayed; check schedules before relying.
- Parking in the centre can be scarce on market days.
Generally safe; watch belongings in crowded markets and be cautious on narrow streets at night.
One and two days
No timed day plan for Martina Franca yet. Suggested stay: 1 night. Build a day from the list below, mornings for the big sight.
- Baroque Basilica di San Martino
- Palazzo Ducale
- Chiesa del Carmine
- Porta di Santo Stefano
Sources
Written by Voykit; facts cross-checked against these sources, last desk check 2026-09. Prices, hours and rules change: check on the day.
- Comune di Martina Franca: www.comune.martinafranca.ta.it/
- Wikivoyage: Martina Franca, revision 5270076 (CC BY-SA 4.0): en.wikivoyage.org/w/index.php?oldid=5270076
Pocket card
Cut along the border and keep it in your wallet. Show the local-script lines to a driver.
Printed from Voykit (/martina-franca). Written by Voykit; checked 2026-09. Estimates only: confirm prices, hours and entry rules on the day.